World Top Premium Steel in the Future Mega Trend

Neo Mobility

POSCO helps shape the future of cars to be safer and more eco-friendly.

Cars that are lighter and safer based on Giga Steel, electric steel plates, anode and cathode.
These are some of the things that we can provide for the cars of the future.

For Eco-friendly Vehiclese Autopos

Eco-friendly & electrified AUTOmotive Solution of POSco
e Autopos offers both products and solutions for electric vehicles. With its green and sustainable product offering, e Autopos delivers the healthiest solution to “Clean Mobility”.

BRAND

Brand Identity

'e Autopos'는 친환경의 eco-friendly, 전동화 솔루션의 electrified AUTOmotive Solution of POSco을 결합한 합성어로, 친환경성, 협업 시너지, 미래 지향을 담은 혁신을 통해 친환경차 시장을 선도하겠다는 의미가 담겨있습니다. 알파벳 'A'는 친환경차 미래 지향점에 대한 혁신, 협업 시너지 창출의 3대 브랜드 핵심 가치를 형상화 하였습니다.(COLLABORATE, with POSCO)

The brand name ‘e Autopos’ is a combination of the words “eco-friendly” and “electrified automotive solution of POSCO”. Along with the focus on letter A, it symbolizes the determination to lead the environmentally friendly vehicle market based on its three core brand values: innovative, eco-friendly, and synergy through collaboration.

 

INNOVATIVE Drive innovation for the future, EC0-FRIENDLY Develop green solutions, SYNERGIC Engage, collaborate, & generate synergy, ADVANCED Refined and future-oriented , ESSENTIAL Focus on fundamental values, HARMONIOUS Seek harmony between design elements

e Autopos is an authentic brand centered on innovation, eco-friendliness, and synergy through collaboration. POSCO envisions a future where e Autopos powers green mobility.

Collaborative Ecosystem Creating a Virtuous Cycle

Collaborative Ecosystem (Virtuous Cycle) & POSCO & Customers & POSCO Group Companies & Partners

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